888 Holdings Announces Master Branding Strategy
Popular on-line on line casino model 888 has announced plans for a unified brand strategy. The new branding tagline will be “Made to Play.” This will condense all three of 888 Holdings’ major brands underneath a single umbrella.
888 Unveils Its First Ever Unified Branding Campaign
888 Holdings is probably considered one of the world’s leading online on line casino content material suppliers. Until just lately, the company has operated as 888 Casino, 888 Poker and 888 Sport. However, the model has lately introduced that it goes to be unifying all three brands underneath a single umbrella.
Industry chief 888 Holdings will soon be condensing its three vastly in style on-line playing platforms underneath a single, unifying global branding technique with the strapline, “Made to Play.”
This announcement marks the first time ever that 888 Holdings has determined to unite all of its platforms under a single header. In addition, the tagline for this new branding is one which many gamers will already be acquainted with. The tagline for the unification is “Made to Play.”
888 Holdings has considerable standing within the online gambling trade. The model has created a stellar reputation over the previous 25 years. This gives them plenty of belief and credibility on which to launch their revamped branding technique.
Bringing all three of their iconic and well-liked manufacturers collectively is a superb means for 888 to increase visibility. Additionally, it helps the company strengthen its general portfolio and brand recognition.
888 Holdings’ Vice President of Strategic Marketing is Sivan Finn Shalev. Shalev is the public spokesperson for this most up-to-date announcement and made the following statement:
“The launch of our Made to Play grasp model strategy is an important step for us, combining each of the robust manufacturers we’ve built through the years under a consistent message that articulates what makes 888 stand out from the group and why our clients love enjoying with us.”
888 Holdings Takes a Big Step With Its Made to Play Branding
888 will debut its multi-channel campaign for the preliminary launch throughout the United Kingdom. The United Kingdom is considered one of its largest and strongest working markets, so it is a sensible first selection.
The launch of this new advertising technique includes ads across a variety of online and offline channels. For occasion, one side of the model new marketing campaign involves television commercial clips. U.K. viewers might even see exciting new commercials on streaming and cable tv platforms for the subsequent five weeks. These advertisements are brief, vibrant movies of 30 or 60-second lengths.
The commercials showcase the colorful, dynamic and thrilling world of what 888 Holdings has to offer its players. The “Made to Play” tagline features prominently in the adverts. In the commercials, viewers get to see all the ways in which 888 can create a fun, playful, relaxing time for purchasers.
In addition to television and on-demand video commercials, 888 may even be marketing heavily across all the major social media platforms. The social media promoting technique is just as crucial because the offline discover. 888 shall be broadcasting its new and thrilling adjustments throughout channels like Facebook, Instagram, Twitter, TikTok and YouTube.
Over the approaching months, 888 shall be expanding its new unified advertising marketing campaign to different nations. Each of the three individual manufacturers will launch its own Made to Play campaigns.
About 888 Holdings and Its Brands
888 Holdings Public Limited Company (PLC) is a global leader in the online betting and gaming industry. The company has been listed on the London Stock Exchange since 2005. Since its inception, 888 has been dedicated to providing enjoyable, secure and truthful digital gaming products to customers around the world.
888’s branding covers two verticals. The first is B2C merchandise, all of which are marketed underneath the 888 banner. The second is a separate line of B2B product choices. These are developed and offered under the umbrella of the Dragonfish name.
Dragonfish is an industry-leading platform that permits companion brands to determine a reliable presence in the on-line gambling business. It supplies appreciable brand recognition as nicely as an ability to show a revenue without the worth of creating an entire platform.
888 has won a major amount of accolades from trade awards ceremonies over the years. This has earned the company recognition as a product leader on quite a lot of platforms.
To keep the standing of true industry leaders, 888 Holdings benchmarks its offerings not just towards direct rivals. Instead, the company bases its standards on the digital entertainment landscape as an entire. This gives them a next-level capability to provide the kind of entertainment shoppers want.